This content curation, originally meant for GMA Pinoy TV, GMA Life TV, and GMA News TV International’s KAPUSO ABROAD community and subscribers worldwide (I’m a public relations consultant, a.k.a. “marketing help,” for GMA Network, Inc. for the US) has been around for a few months. This time, I’m adding it to my blog so there is a greater reach. Not everything is in here — and you are not expected to use all of them. Even I don’t use everything (not right away!).
My sister, @momblogger, and my niece, @darthlaurian, have been extremely helpful all these years in helping me build my non-techie skills — for our higher good!
Pick and choose your mediums for being “social” and “wired.”
The National Association for Multi-Ethnicity in Communications (NAMIC) honored the winners of its Excellence in Multi-Cultural Marketing Awards (EMMA) during the 24th Annual NAMIC Conference, which took place on September 14-15, 2010 at the Hilton New York in Manhattan as part of Diversity Week. The awards competition showcased marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets.
Among the winners honored that night was GMA Network, Inc. (a.k.a. Global Media Arts Network, Incorporated). with two awards:
1. Direct Mail, Second Place – for its COMCAST GMA LIFE TV Upsell Marketing Tactic, GMA Network, Inc.
2. Print, Second Place – COMCAST GMA LIFE TV Upsell Marketing Tactic, GMA Network, Inc.
For Filipinos worldwide who know GMA Network, Inc. through GMA International (GMA Pinoy TV and GMA Life TV), GMA Network Inc.’s Corporate Purpose states: “We are the most respected, undisputed leader in the Philippine broadcast industry and the recognized media innovator and pacesetter in Asia.”
The awards were received by Grace Labaguis, GMA Network, Inc./GMA International Marketing Consultant, East Coast USA. GMA Network, Inc.’s presence in North America is through GMA International, in cable and satellite, as GMA Pinoy TV and GMA Life TV.
The EMMA competition recognizes the cable industry’s commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaign. Entries submitted within each category were judged within two divisions: Cable Companies/Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
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