Marketing means communicating with people. This also means that you cannot just wait for business to come to your door. Itâ€™s nice to have a listing in the yellow pages. Itâ€™s great having good walk-in traffic. You do need to circulate and meet your future customers and referrals outside your store or office.
â€¢ You need to go to places where your customers are.
Be involved in organizations where you can invest your time and come into contact with your best prospects. Whether you join a service organization (like Rotary, Lions) or your local chamber of commerce, you will be able to feel the pulse of your community just by being involved.
My husband, Erik, and I share an interest in cooking. Oftentimes, itâ€™s a â€œbattle of wills.â€ Erik enjoys meat and potatoes and I prefer Asian food, especially mung bean (silver) noodles. European-raised Erik, when asked to draw â€œsnacksâ€ during a â€œPictionaryâ€ game, would sketch a wedge of cheese, grapes, and crackers for his Filipino teammates. I, Philippine-raised Lorna, would interpret â€œsnacksâ€ as gustatory sensations of â€œbanana-cue,â€ Spanish-style fried peanuts, and soda.
We finally emerged, after a lot of arguments, with a basic pantry list that reflected our busy lifestyle, included our preferences, and delivered a compromise: Mediterranean, Italian, and bistro-style fusion cuisine.
A MARKETING AND PUBLIC RELATIONS TIP SHEET
FOR UNCERTAIN TIMES
Edited by Lorna Dietz
Radiant View Communications
â€œan influencer of ideas and changeâ€
How do businesses and organizations remain sensitive about their customers, prospects, and other stakeholders during uncertain times? During my research, I reviewed and analyzed the words of wisdom that marketing and public relations experts shared with their peers, especially after lessons learned from their experiences with Desert Storm and 9-11. I found common themes that I felt would benefit many readers.
Source: As written by Lorna Dietz, published in the Manila Bulletin USA issue â€“ June 18, 2003
As one drives along the Calaveras Boulevard corridor in Milpitas, California, a sparkling, brand-new, architectural jewel looms into view — a 57,000 square-foot building that the cityâ€™s political decision makers call â€œhomeâ€ and the residents proudly display as the hub of a communityâ€™s social, cultural, and economic power base. This is the Milpitas City Hall, redefined.
Since there are two authors, Ben Menor and Lorna Lardizabal Dietz, who wrote this lyrical essay about the evolving empowerment of Filipinos in America, the essay and the accompanying “Perspective of Filipino Consciousness” are also found at http://BenMenor.wordpress.com.
FLAMES OF CONSCIOUSNESS
A Lyrical Essay
By Ben Menor, Jr. and Lorna Lardizabal Dietz
Filipinos in America, we’ve come a long way.
Take a look at who we were 30 years agoâ€¦
There was a time when we were just “doing our own thing”
to survive in the so-called land of opportunity.
We identified who we were according to where we lived.
We said, “I am a Filipino” because we lived in a vast Filipino community,
ate Filipino food, sang and danced to Filipino music, and practiced Filipino customs.
Whatever population dominated our world, we became it. We lived it.
We became Caucasian American, African American, or Mexican American.
a perspective on
by NaFFAA Y2K2 Conference Team
NaFFAA 5th Empowerment Conference
Doubletree Hotel, San Jose, California
August 28-August 30, 2002
“Empowerment begins with the individual in order to care for others.” — Ben Menor, Jr.
During our interactions with Filipino American communities during the past 30 years, we often heard the words “Filipino identity” and “identity crisis” used interchangeably to describe the “state of affairs of the Filipino in America”. We also witnessed the plethora of talents and skills coming from Filipinos in America — from the business executive, political leader, health professional, union organizer, to the sports celebrity — making significant contributions to their communities. The 1960s and 1970s were decades that encouraged the development of affirmative action and diversity in most facets of the Filipino lifestyle and psyche. 30 years later, we assumed that we had gone beyond thinking about “Filipino identity” and “identity crisis”. The reasons, however, for what we are haven’t changed. Many Filipinos in America still believe that the core of our fortunes and misfortunes lies in the Filipino Identity.