Marketing means communicating with people. This also means that you cannot just wait for business to come to your door. It’s nice to have a listing in the yellow pages. It’s great having good walk-in traffic. You do need to circulate and meet your future customers and referrals outside your store or office.
• You need to go to places where your customers are.
Be involved in organizations where you can invest your time and come into contact with your best prospects. Whether you join a service organization (like Rotary, Lions) or your local chamber of commerce, you will be able to feel the pulse of your community just by being involved.