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Looking Back at Kulinarya 2011, A Filipino Culinary Showdown in San Francisco, California

Here I am, writing “backwards,” i.e., documenting my work for KULINARYA 2011, A Filipino Culinary Showdown in San Francisco, California. The event was held on January 21, 2012 at the Carnelian by the Bay Restaurant (Behind Ferry Building at The Embarcadero), San Francisco. The PILI nut was the food ingredient that took center stage and the Philippines’ KULINARYA TOURS were also highlighted.

Of course, I am “drooling” over the prospect of KULINARYA 2012, the 3rd Filipino Culinary Showdown, being convened later this year — but I promised to keep my mouth shut until the organizers make their official announcements.

I am making more time to document some of my written works and audio-visual creations in this personal blog. I keep reiterating to my nieces and nephews that all I can give them are my experiences (through this blog) and sharing my memories and learnings, whenever we reconnect… I miss them! Fortunately, nowadays, I interact with three of my nephews almost every day — and sometimes, in between my viral marketing and public relations work, I get to share my culinary experiences with them.

FOR EXAMPLE: Last night, it was all about PASTA. I taught Christian that the only way to learn if his spaghetti noodles are cooked “al dente” IS to actually taste them, semi-raw — and then done to perfection. Of course, I did not teach him how to throw a spaghetti noodle against the wall to see if it would stick or not. And yes, I also taught him how to “refresh” his refrigerated noodles inside a colander — over hot running water in the sink.

I hope to share more of these culinary experiences with my nieces and nephews.

In the meantime, this is what I did for our hardworking professionals at the Philippine Department of Tourism in San Francisco. Thank you, Rene de los Santos, Debbie Gallano, Gabby Agcaoili, and the rest of the team for giving me this opportunity to sharpen my culinary writing skills and PR capabilities.

FIRST, here is the promotional video that I created for the event. There is also a youtube video: http://youtu.be/QEa5FTfHRUw

SECOND, I was given the writing assignments on a Friday — and I had to turn all of them in on a Monday. It was quite an exhilarating writing adventure for me with this KULINARYA magazine BUT I had my recent 3-month trip to the Philippines that helped me with some of my writings as well as the permissions of my friends in the Philippine tourism industry for their photos, words, etcetera.

The KULINARYA Magazine was a supplement inside the San Francisco Examiner Magazine on its Thursday, January 19, 2012 edition. More than 80,000 copies were distributed throughout the San Francisco Bay Area and copies were also available at The Examiner racks on the same date.

I wrote and I edited the following:

1. About the 2nd Kulinarya (summary, a mash-up; the “higher notch in the culinary world” didn’t come from me; whoever edited this, thank you! You made my original “higher good” relevant and meaninful to foodies)

2. The Pili Goes Gourmet! (article based on research and mash-up; I didn’t write the top portion or recipes in this page)

3. Philippines: Where Green Cuisine Means A Healthier Lifestyle (article)

4. TRENDING: “It’s More Fun in the Philippines!’ (article; the original article went viral on youtube by pinaswatcher6, who had uploaded a GMA News broadcast re: the new slogan on January 8, 2012, and had asked my permission to use my article — after I asked their permission to quote them; see http://youtu.be/kkbW-w5UkMI). As of today, August 25, 2012, this video, with my accompanying article has 8,574 hits on Youtube.

5. Top 10 Things to do in the Philippines (edited from Gab Agcaoili’s beautifully-written 2,000+ words to a precise 500 words)

Come to the Jan. 21, 2012 2nd Kulinarya: Filipino Culinary Showdown in San Francisco, CA!

I am looking forward to KULINARYA 2012!

:-)

For those foodies who want to learn more about Filipino cooking in conjunction with all the good, the “bad” and the healthy cuisines, here are some blogs for you to consider:

Lorna Lardizabal Dietz’s Diabetes Life Notes

Noemi Lardizabal Dado’s Pinoy Food, Pinoy Cooking, Filipino Food Recipes and Photoblog

Noemi Lardizabal Dado (mother) and Lauren Lardizabal Dado (daughter) in Pinoy Food & Other Cuisine: Food PhotoBlog and Events

:-D

I also have some content curations that you can embed in your own blog or save in your foodie archives.

Cake Decorating Ideas for Nilda Tudtud Abellanosa and Nardith Obera Fuentes

The KAPUSO’s Sweet Taste of Success: Ice-Cream and Desserts in the Bay Area

Gluten-Free Recipes for my niece, Lauren Lardizabal Dado

Barry Picazo of Intramuros Restaurant Honors Pinoy Street Food With a 10-10-10 Festival

The first time I met Barry Picazo of Intramuros Restaurant, it was through Anthony Cruz Legarda of “Arkiteknik” fame who insisted on introducing both of us. Barry, a young retired financial wizard (at least, that’s what I thought of him) decided that his love for Filipino fusion cuisine was luring him to unexpected places, such as a Financial District “food court” on Third Street (about 25 steps away from Market Street) in San Francisco, California. His foodie experiment at that time was called “Mango Bay Cuisine.”

A few years later, Barry went on to help launch Patio Filipino Restaurant in San Bruno, California. It is well-known for its cozy ambience and Filipino-Spanish cuisine in a patio-like setting.

Then again, another restaurant concept that took advantage of multiple rooms and exponentially, more function room space, convinced this intrepid entrepreneur to take another leap of faith. Thus, a fine dining concept with banquet facilities named “Intramuros Restaurant” was born in South San Francisco, California.

I thought that Barry was quite innovative in using his social media techniques when it came to promoting Intramuros Restaurant. He would make me salivate with his short video clips on his Facebook wall about the lunch buffet specials, happy hour menus (It’s super-valued that I called them dinner menus!), Crab Feasts, Karaoke Nights, and lots of entertainment — from the classic to pop culture.

One of my friends once told me that Intramuros Restaurant is this decade’s version of the defunct Tito Rey’s Restaurant or the Mabuhay Gardens, where Filipinos and Filipino-friendly gourmands would gather to eat and make merry… and yes, especially to see who among their friends would drop in.

It’s all worth it, Barry! The late hours, the juggling of schedules, and aligning common purpose and vision with your business partners. I am so proud of your growth as a restaurateur (this is the foodie speaking!) because you have succeeded in making the Intramuros Restaurant an elegant “five-senses” delight that makes me proud to bring in my family and friends. I feel as if I’ve been a part of your growth… Yes, I still have some recipes to share but that will come during one of my visits (that is, if you can spare the time to foodie-chat).

Keep the Filipino cuisine coming! My cousin, Marisa Abad, was so happy that we took the time to enjoy your dining room (leisurely!) that she brought her friends there to celebrate someone’s 80th birthday party. Another classmate, Cynthia Bernaldez Gaabucayan, also brought her family there. So many friends are flocking to your sacred space in Filipino cuisine. Wait till I take my momblogger sister (aka a very popular food blogger in the Philippines with two blogs, Pinoy Food Blog and Food Photo Blog) to enjoy your exquisite culinary delights. I’m not saying anything to her. We’ll just go unannounced — and I will just have to see what my food blogger-sister has to say about the Intramuros Restaurant.

I’ll be coming back to this blog posting so I can update it.

Let’s ring in the TRIPLE 10 Celebration — on October 10, 2010 — or 10-10-10 — when Barry Picazo invites us to celebrate in style — where else? — at the Intramuros Restaurant in the San Francisco Bay Area. Bon appetit!

Pinoy Street Food Festival at Intramuros Restaurant, South San Francisco, California
Pinoy Street Food Festival at Intramuros Restaurant, South San Francisco, California

I’m also including one of your Crab Fest posters as a souvenir in my blog.

Intramuros - Crabs

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For those of you who want to know how to cook Intramuros Restaurant’s Crispy Binagoongan over Grilled Eggplant, click here for the recipe.

Here’s Christina Dunham from Filipinas Magazine Online with Barry Picazo in an episode from the Filipinas Magazine Show on GMA Pinoy TV.