Category Archives: Marketing & Public Relations

My insights & experiences

A Radiant Digital View: Twitter Basics for Everyone

When a community advocate-friend privately INBOXED me in Facebook, asking me how I created my tweet to alert the Filipino American community about his important community service event today, I decided that I would not re-invent the wheel BUT that I would look for youtube videos that educate and entertain.

Here they are. I will INBOX my friend with my explicit instructions (which I had emailed to everyone in the group last New Year’s Day BUT you know how it is — people are VISUAL!)… Continue reading

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Jan. 22, 2011 at Intramuros Restaurant: Pina Couture by Anthony Cruz Legarda

I always say that it takes a village to raise a child — and the child that Filipino fusion fashion has raised is for a noble cause — that our indigenous weavers in the Philippines do not lose sight of their traditional weaving techniques for the sake of progress: leaving for overseas employment. Anthony Cruz Legarda, ever since I started volunteering with him through ARKITEKNIK, is a couture designer extraordinaire. There is a saying that “Kindred spirits find each other, no matter what.” We are definitely like-minded. I hope to make it to this fashion show fundraiser. Please join me. Continue reading

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2010 Holiday Gift Catalog from One World Institute: Pearls for Peace, One-of-a-Kind Brooches by Basil Anik

I hope you can support me in my holiday non-profit project. If you’re looking for unique, meaningful gifts, I have something to offer online. It’s TheOneWorldInstitute.org’s “Pearls for Peace” project. They are featuring BASIL ANIK, a Fisherman-Artist from Jolo, Sulu, who creates one-of-a-kind brooches suitable for everyone. Video catalog at http://bit.ly/g5qVf4.

Your donations, starting at $25 per brooch, will help save many lives in areas of conflict. For more information, see http://OWIcommunity.tumblr.com. Special orders accepted at WildPearl8@gmail.com. Please pass on to your friends. Happy holidays!
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Myrna Lardizabal de Vera: Councilmember, City of Hercules, California

In the June 2010 edition of the Cebu-Davao glossy magazine, ZEE Lifestyle, the conclusion of my article about Myrna Lardizabal de Vera, my younger sister, quoted her as saying: “I believe that every woman is a citizen leader. She listens, she facilitates, and she arbitrates. In my ideal world of writing women back into history, I envision more mothers stepping out of their comfort zones and finding a vocation in community development, such as a planning commission. A mommy citizen leader would know how to work with dissonant voices in her community — and help all stakeholders find the common ground they can work on.

As author Marianne Williamson wrote: ‘We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone.’

My message to all women and girls, wherever you are: ‘Be fearless! Just do it! And shine!” Continue reading

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Oct. 17, 2010 in New Jersey: 2nd Annual Lakad Tulong Features Fitness and Fundraising

If more people can walk for a cause, then it would be so easy to be healthy and wise! Physical fitness + fundraising + fun always benefit our Filipino American communities. Exclusive TV Media Sponsor: GMA Pinoy TV.

The way my friend, Mohinder Mann, explained it to me during an ALS Walk I joined last month with his team: “The best part is that you get to meet old and new friends — and walk at your pace.” Go ahead — and join the 2nd Annual Lakad Tulong in New Jersey this Sunday, October 17, 2010! Spread the word! (Exclusive TV Media Sponsor: GMA Pinoy TV) Continue reading

Posted in Communications, GMA Network Inc. ~ GMA Pinoy TV & GMA Life TV, Non-Profit & Community | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Oct. 10, 2010: Immigration Attorney Lou Tancinco Launches “Pusong Pinoy sa Amerika,” Season 5 on GMA Pinoy TV

Pusong Pinoy sa Amerika, the immigration show that has earned a wide following owing to its sensitive and heartfelt portrayal of concerns impacting the Filipino-American community and their relatives back home in the Philippines returns to its regular programming this Sunday, October 10, 2010 at GMA Pinoy TV. Continue reading

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Oct. 10, 2010: GMA Pinoy TV’s Celebrity Chef, Ron Bilaro, of “Life…Pinoy Style” Runs Race To End Poverty

Chicago-based, celebrity chef Ron Bilaro runs his first ever marathon on Sunday, October 10, 2010 for the benefit of Gawad Kalinga (meaning “to give care”), a global anti-poverty movement that was founded in the Philippines. Bilaro, the host of the popular Fil-Am TV show, “Life…Pinoy Style,” which airs on Comcast and GMA Pinoy TV, is a long-time supporter of Gawad Kalinga. He has been preparing for the 26-mile Bank of America Chicago Marathon since March.
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Posted in Chicago Dining Guide, GMA Network Inc. ~ GMA Pinoy TV & GMA Life TV, Marketing & Public Relations | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Barry Picazo of Intramuros Restaurant Honors Pinoy Street Food With a 10-10-10 Festival

Let’s ring in the TRIPLE 10 Celebration — on October 10, 2010 — or 10-10-10 — when Barry Picazo invites us to celebrate in style — where else? — at the Intramuros Restaurant in the San Francisco Bay Area. Bon appetit! Continue reading

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GMA Network, Inc. at NAMIC 2010 Honored with Two EMMA Awards for GMA Life TV UpSell Marketing Tactics

The National Association for Multi-Ethnicity in Communications (NAMIC) honored the winners of its Excellence in Multi-Cultural Marketing Awards (EMMA) during the 24th Annual NAMIC Conference, which took place on September 14-15, 2010 at the Hilton New York in Manhattan as part of Diversity Week. The awards competition showcased marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets.

Among the winners honored that night was GMA Network, Inc. (a.k.a. Global Media Arts Network, Incorporated). with two awards:

1. Direct Mail, Second Place – for its COMCAST GMA LIFE TV Upsell Marketing Tactic, GMA Network, Inc.

2. Print, Second Place – COMCAST GMA LIFE TV Upsell Marketing Tactic, GMA Network, Inc. Continue reading

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Finding a good personal injury lawyer after the San Bruno Explosion: To sue or not to sue PG&E

“To sue or not to sue PG&E?” Lorna’s community service announcement for Sept. 13, 2010 – This morning, I woke up with an “Aha!” moment: MOHINDER MANN. I know that in the case of the San Bruno explosion, victims and displaced families would be looking for advice and referrals re: good personal injury attorneys. I know someone really well. Mohinder Man, Esq. at http://themannlawfirm.com/ in San Jose, CA. (Yes, this is definitely my testimonial about someone whose work and achievements I believe in — and you don’t have to live in San Jose to check him out.)… Remember the Toyota auto recall case? Attorneys Mohinder Mann, Gary Mann and Louis Franecke litigated and settled the first successful case against Toyota in 2008 for their defective runaway vehicles. Call The Mann Law Firm for free advice at 408 287-1600. Or fill out the form at http://themannlawfirm.com/?page_id=122 Continue reading

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