Monthly Archives: September 2010

GMA Network, Inc. at NAMIC 2010 Honored with Two EMMA Awards for GMA Life TV UpSell Marketing Tactics

Congratulations to GMA Network, Inc.!

The National Association for Multi-Ethnicity in Communications (NAMIC) honored the winners of its Excellence in Multi-Cultural Marketing Awards (EMMA) during the 24th Annual NAMIC Conference, which took place on September 14-15, 2010 at the Hilton New York in Manhattan as part of Diversity Week. The awards competition showcased marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets.

Among the winners honored that night was GMA Network, Inc. (a.k.a. Global Media Arts Network, Incorporated). with two awards:

1. Direct Mail, Second Place – for its COMCAST GMA LIFE TV Upsell Marketing Tactic, GMA Network, Inc.

2. Print, Second Place – COMCAST GMA LIFE TV Upsell Marketing Tactic, GMA Network, Inc.

For Filipinos worldwide who know GMA Network, Inc. through GMA International (GMA Pinoy TV and GMA Life TV), GMA Network Inc.’s Corporate Purpose states: “We are the most respected, undisputed leader in the Philippine broadcast industry and the recognized media innovator and pacesetter in Asia.”

GMA Network, Inc. at NAMIC 2010 Honored with Two EMMA Awards

NAMIC 2010 - 2nd Place GMA Network Inc., Marketing Tactics Direct Mail, Comcast GMA Life TV Upsell Marketing Tactic DSC_1406 DSC_1411

The awards were received by Grace Labaguis, GMA Network, Inc./GMA International Marketing Consultant, East Coast USA. GMA Network, Inc.’s presence in North America is through GMA International, in cable and satellite, as GMA Pinoy TV and GMA Life TV.

NAMIC 2010 - 2nd Place GMA Network, Marketing Tactics Print, Comcast GMA Life TV Upsell Marketing Tactic DSC_1406

Complete details about this year’s awardees can be found here: NAMIC Announces Winners of the 2010 Excellence in Multi-Cultural Marketing Awards

The EMMA competition recognizes the cable industry’s commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaign. Entries submitted within each category were judged within two divisions: Cable Companies/Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.

Click on SUBSCRIBE NOW if you are interested in subscribing to GMA Pinoy TV and GMA Life TV.

VIDEOS, courtesy of Luis Pedron

GMA Network wins 2 EMMA Awards at NAMIC, Hilton NYC Sept 14, 2010 from Luis Pedron on Vimeo.

Grace Labaguis received the 2 EMMA Awards for GMA Network at NAMIC, at Hilton NYC, Sept 14, 2010 from Luis Pedron on Vimeo.

Grace Labaguis of GMA posing with Time Warner Cable awardees at the EMMA at NAMIC, Hilton, NYC Sept 14, 2010 from Luis Pedron on Vimeo.

EMMA 1st Place Winners at the NAMIC, Hilton Hotel NYC Sept 14, 2010 from Luis Pedron on Vimeo.

INFORMATION ABOUT GMA NETWORK, INC.

GMA Network Posts 24 Percent Hike in H1 Net Income to P1.689 Billion – August 2010

Finding a good personal injury lawyer after the San Bruno Explosion: To sue or not to sue PG&E

“To sue or not to sue PG&E?” This is my community service announcement for Sept. 13, 2010.

This morning, I woke up with an “Aha!” moment: MOHINDER MANN. I know that in the case of the San Bruno explosion, victims and displaced families would be looking for advice and referrals re: good personal injury attorneys. I know someone really well: Mohinder Mann of http://themannlawfirm.com/ in San Jose, CA. (Yes, this is definitely my testimonial about someone whose work and achievements I believe in — and you don’t have to live in San Jose to check him out.)

On Sunday, Sept. 12, I had an opportunity to reconnect with Mohinder Mann, the chair of our South Bay multi-ethnic coalition, when his daughter led our team (through the ALS South Bay Walk; see http://bit.ly/9cV5Ev) in raising funds for The ALS Association. Mohinder Mann’s wife, Robin, suffers from ALS (Lou Gehrig’s Disease). I have personally volunteered with this amazing social justice advocate (aside from his work in other community causes such as the fight to keep JTS Northside Community Center under the Filipino leadership that built it) that Mohinder’s colleagues have honored him with very special awards and recognitions in the past many years.

Do you remember the Toyota auto recall case?

“February 9, 2010 – The Mann Law Firm was one of the first law firms in the country to sue Toyota for the sudden acceleration of one of its vehicles in 2007, which ended up killing Mr. Troy Johnson. More than two years ago, federal investigators in the United States discovered that some Toyota vehicles accelerated unexpectedly, the Washington Post reports… In October 2009, Toyota announced that it was recalling approximately 3.8 million Toyota and Lexus autos because their floor mats could trap the gas pedal, causing sudden acceleration. Then in January 2010, Toyota advised the NHTSA that approximately 2.3 million vehicles in the United States have a defect that can cause the accelerator to stick.”

Please call 408-287-1600 for free advice and ask for Mohinder if you have a friend who needs good, solid advice. Or email Mohinder directly at [email protected] Or fill out the form at the website.

You might be asking me why I am referring my friend, Mohinder Mann. How do you say “thank you” to someone who tirelessly volunteered and helped my Filipino American community stand up for its rights after being unjustly treated? By sharing with other people that you know someone who will fight for their rights — after astute due diligence, of course.

GETTING TO KNOW MOHINDER MANN

Mohinder Mann The Personal Injury Attorney
Mohinder Mann: The Personal Injury Attorney

Mohinder Mann at the Fundraiser for Hurricane Katrina Press Conference in early September 2005
Mohinder Mann at the Fundraiser for Hurricane Katrina Press Conference in early September 2005

Mohinder Mann and his wife, Robina Mann (to his right), have a photo with community advocate-friends
Mohinder Mann and his wife, Robin Mann (to his right), have a photo with community advocate-friends