Marketing means communicating with people. This also means that you cannot just wait for business to come to your door. It’s nice to have a listing in the yellow pages. It’s great having good walk-in traffic. You do need to circulate and meet your future customers and referrals outside your store […]
Filed under: Marketing & Public Relations on September 9th, 2004 | No Comments »
My husband, Erik, and I share an interest in cooking. Oftentimes, it’s a “battle of wills.” Erik enjoys meat and potatoes and I prefer Asian food, especially mung bean (silver) noodles. European-raised Erik, when asked to draw “snacks” during a “Pictionary” game, would sketch a wedge of cheese, grapes, and crackers for his Filipino teammates. […]
Filed under: Writings and Musings on September 9th, 2004 | No Comments »
A MARKETING AND PUBLIC RELATIONS TIP SHEET
FOR UNCERTAIN TIMES
Edited by Lorna Dietz
Radiant View Communications
“an influencer of ideas and change”
How do businesses and organizations remain sensitive about their customers, prospects, and other stakeholders during uncertain times? During my research, I reviewed and analyzed the words of wisdom that marketing and public relations experts shared with […]
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http://axispi.bizland.com/homefeature.htm
Source: As written by Lorna Dietz, published in the Manila Bulletin USA issue – June 18, 2003
As one drives along the Calaveras Boulevard corridor in Milpitas, California, a sparkling, brand-new, architectural jewel looms into view — a 57,000 square-foot building that the city’s political decision makers call “home” and the residents proudly display […]
Filed under: Writings and Musings on September 8th, 2004 | No Comments »
FLAMES OF CONSCIOUSNESS
A Lyrical Essay
By Ben Menor, Jr. and Lorna Lardizabal Dietz
Filipinos in America, we’ve come a long way.
Take a look at who we were 30 years ago…
There was a time when we were just “doing our own thing”
to survive in the so-called land of opportunity.
We identified who we were according to where we lived.
We […]
Filed under: Sample Works, Writings and Musings on September 8th, 2004 | 4 Comments »
“Empowerment begins with the individual in order to care for others.” – Ben Menor, Jr.
Preface
During our interactions with Filipino American communities during the past 30 years, we often heard the words “Filipino identity” and “identity crisis” used interchangeably to describe the “state of affairs of the Filipino in America.” We also witnessed the plethora […]
Filed under: Sample Works, Writings and Musings on September 8th, 2004 | 1 Comment »
