Tag Archives: Grace Labaguis

Oct. 17, 2010 in New Jersey: 2nd Annual Lakad Tulong Features Fitness and Fundraising

Here’s a thought: If more people can walk for a cause, then it would be so easy to be healthy and wise! Physical fitness + fundraising + fun always benefit our Filipino American communities. The way my friend, Mohinder Mann, explained it to me during an ALS Walk I joined last month with his team: “The best part is that you get to meet old and new friends — and walk at your pace.” Go ahead — and join the 2nd Annual Lakad Tulong in New Jersey this Sunday, October 17, 2010! Spread the word! (Exclusive TV Media Sponsor: GMA Pinoy TV)

Here is a slideshow from the 2009 Lakad Tulong that Grace Labaguis, one of the GMA Pinoy TV / GMA Life TV consultants, provided so we can look forward to the kind of fun we can expect. Thanks, Grace!

I can also see many of our NaFFAA Region 1 colleagues are actively engaged in this event. Thanks to Roger Alama, Cora Reyes, Elsa Olsen, and Nena Kaufman (among the many, many volunteers) for supporting this wonderful “walk for a cause.”


Inquiries, please contact:
Nelsie Parrado, Board President – 201.794.7321
Corazon Reyes, 2010 Lakad Tulong Coordinator – 646.789.6788
Mark Habana, Public Relations Officer – 201.841.5518


LAKAD TULONG, the annual walkathon fundraiser coordinated by the Handang Tumulong Foundation, Inc. (HTFI), will be held on Sunday, October 17, 2010 in Jersey City. Marking the event’s second consecutive year, the walkathon will feature fitness, while raising funds to build and maintain a disaster relief fund for victims of natural calamities in the Philippines. This year’s theme is “Walk for health, Walk to Help.”

In partnership with the Philippine Consulate General in New York (PCGNY), the foundation aims to surpass last year’s fundraising result of $12,000. To achieve this increased success, members of all communities and ages are encouraged to get involved as walkers, donors, sponsors and volunteers. Those who make the biggest impact will be recognized for their efforts. Forms and additional information are available on the organization’s website (see below).

“As a volunteer member of the organizing committee last year, what became evident to me was how a fundraiser like this bridges gaps and connects people of all ages, backgrounds and professions,” commented Mark Habana, the public relations officer of the foundation. “These disasters struck close to our hearts and it was inspiring to see a community step up to address them in an empowering and fun way.”

The walkathon program will validate the importance of health and fitness. A pre-walk warm-up session, coordinated by a licensed physical trainer, is planned. Following the three-mile walk will be dance segments featuring hip hop artists and “Dancing on the Square,” which is open to all attendees.

This year’s walkathon fundraiser will be held in Jersey City, NJ at 8:00 AM on Sunday, October 17, 2010. It is a 3-mile walk starting and ending at the City Hall of Jersey City at 280 Grove St.

All are welcome to support this initiative by raising funds, gathering pledges and participating in the walkathon as walkers or volunteers. Awards will be given to the organization that raises the most funds and the organization that brings the largest contingency of walkers. One individual will also be recognized for bringing in the most donations that day.

Registration is now open: $30 for adults, $10 for students with student IDs and seniors (age 70-80), free for seniors 80 years of age and older. Commemorative T-shirts will be available for the first 300 people that register on-site for the event. For sponsorship opportunities, please e-mail the foundation at [email protected] See the attached flyer for more details and contact information.

This event is sponsored by GMA Pinoy TV and GMA Life TV, Phil-Am Trading, Phil-Am Foodmart, Casa Victoria and Drs. Greg and Emelie Ongcapin.

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The Handang Tumulong Foundation is a not-for-profit organization whose primary purpose is to raise funds for the needy in the Philippines, the USA and elsewhere around the world, especially the victims of natural disasters and catastrophes. The Handang Tumulong Disaster Relief Fund is a readiness project for the victims of recurrent calamities in the Philippines. For more information, contact the foundation at [email protected] or visit the website at www.handangtumulong.org.

The Philippine Consulate General in New York provides services and assistance to Filipino nationals residing in the states of Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont. (www.pcgny.net)

New Jersey - 2010 Lakad Tulong poster with GMA Pinoy TV


“Proud to be Kapuso!”

GMA Network, Inc. at NAMIC 2010 Honored with Two EMMA Awards for GMA Life TV UpSell Marketing Tactics

Congratulations to GMA Network, Inc.!

The National Association for Multi-Ethnicity in Communications (NAMIC) honored the winners of its Excellence in Multi-Cultural Marketing Awards (EMMA) during the 24th Annual NAMIC Conference, which took place on September 14-15, 2010 at the Hilton New York in Manhattan as part of Diversity Week. The awards competition showcased marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets.

Among the winners honored that night was GMA Network, Inc. (a.k.a. Global Media Arts Network, Incorporated). with two awards:

1. Direct Mail, Second Place – for its COMCAST GMA LIFE TV Upsell Marketing Tactic, GMA Network, Inc.

2. Print, Second Place – COMCAST GMA LIFE TV Upsell Marketing Tactic, GMA Network, Inc.

For Filipinos worldwide who know GMA Network, Inc. through GMA International (GMA Pinoy TV and GMA Life TV), GMA Network Inc.’s Corporate Purpose states: “We are the most respected, undisputed leader in the Philippine broadcast industry and the recognized media innovator and pacesetter in Asia.”

GMA Network, Inc. at NAMIC 2010 Honored with Two EMMA Awards

NAMIC 2010 - 2nd Place GMA Network Inc., Marketing Tactics Direct Mail, Comcast GMA Life TV Upsell Marketing Tactic DSC_1406 DSC_1411

The awards were received by Grace Labaguis, GMA Network, Inc./GMA International Marketing Consultant, East Coast USA. GMA Network, Inc.’s presence in North America is through GMA International, in cable and satellite, as GMA Pinoy TV and GMA Life TV.

NAMIC 2010 - 2nd Place GMA Network, Marketing Tactics Print, Comcast GMA Life TV Upsell Marketing Tactic DSC_1406

Complete details about this year’s awardees can be found here: NAMIC Announces Winners of the 2010 Excellence in Multi-Cultural Marketing Awards

The EMMA competition recognizes the cable industry’s commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaign. Entries submitted within each category were judged within two divisions: Cable Companies/Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.

Click on SUBSCRIBE NOW if you are interested in subscribing to GMA Pinoy TV and GMA Life TV.

VIDEOS, courtesy of Luis Pedron

GMA Network wins 2 EMMA Awards at NAMIC, Hilton NYC Sept 14, 2010 from Luis Pedron on Vimeo.

Grace Labaguis received the 2 EMMA Awards for GMA Network at NAMIC, at Hilton NYC, Sept 14, 2010 from Luis Pedron on Vimeo.

Grace Labaguis of GMA posing with Time Warner Cable awardees at the EMMA at NAMIC, Hilton, NYC Sept 14, 2010 from Luis Pedron on Vimeo.

EMMA 1st Place Winners at the NAMIC, Hilton Hotel NYC Sept 14, 2010 from Luis Pedron on Vimeo.


GMA Network Posts 24 Percent Hike in H1 Net Income to P1.689 Billion – August 2010