Radiant View

Category: Marketing & Public Relations

  • She Rocks!

    “Since most of us spend our lives doing ordinary tasks, the most important thing is to carry them out extraordinarily well.” – Henry David Thoreau Recently, I fulfilled a promise to a friend, Myrna Lim, a political candidate running for Supervisor for District 11 in San Francisco, California. One afternoon, both of us strolled down…

  • The Artist’s Way: Organizing My Office Desk

    WORK & LIFE By Lorna L. Dietz The Artist’s Way: Organizing My Office Desk A few weeks ago, I was conversing with a friend who had just started working in a huge hospital. She felt frustrated about her inability to cope with the multi-tasking structure inside the office environment since she had always relied on…

  • The Third Global Filipino Networking Convention

    The following FAQ’s were written by me to help the delegates with their travel plans to the Philippines. It was publicized through the website, www.thirdglobalcebu.com. I was responsible for managing the website’s content that served as a successful, “role model”-type organizational and public relations/marketing tool. I have enclosed some of the website’s content here. This…

  • Marketing Your Business

    Marketing means communicating with people. This also means that you cannot just wait for business to come to your door. It’s nice to have a listing in the yellow pages. It’s great having good walk-in traffic. You do need to circulate and meet your future customers and referrals outside your store or office. • You…

  • A Busy Couple’s Inter-Cultural Kitchen Adventures

    My husband, Erik, and I share an interest in cooking. Oftentimes, it’s a “battle of wills.” Erik enjoys meat and potatoes and I prefer Asian food, especially mung bean (silver) noodles. European-raised Erik, when asked to draw “snacks” during a “Pictionary” game, would sketch a wedge of cheese, grapes, and crackers for his Filipino teammates.…

  • A Marketing & Public Relations Tip Sheet for Uncertain Times

    A MARKETING AND PUBLIC RELATIONS TIP SHEET FOR UNCERTAIN TIMES Edited by Lorna Dietz Radiant View Communications “an influencer of ideas and change” How do businesses and organizations remain sensitive about their customers, prospects, and other stakeholders during uncertain times? During my research, I reviewed and analyzed the words of wisdom that marketing and public…

  • Henry Manayan: Tangible Proof of Vital Leadership

    http://axispi.bizland.com/homefeature.htm Source: As written by Lorna Dietz, published in the Manila Bulletin USA issue – June 18, 2003 As one drives along the Calaveras Boulevard corridor in Milpitas, California, a sparkling, brand-new, architectural jewel looms into view — a 57,000 square-foot building that the city’s political decision makers call “home” and the residents proudly display…

  • Flames of Consciousness

    We asked others like ourselves, “Who am I? What is my Filipino identity? Or, am I suffering from an identity crisis?” It made sense at that time to question our Filipino Identity. It felt right to question, to probe, to acknowledge our fears, and to build new dreams of hope. It was the right time…

  • A Perspective on Filipino Consciousness by NaFFAA Y2K2 Conference Team

    a perspective on FILIPINO CONSCIOUSNESS by NaFFAA Y2K2 Conference Team Presented at NaFFAA 5th Empowerment Conference Doubletree Hotel, San Jose, California August 28-August 30, 2002 “Empowerment begins with the individual in order to care for others.” – Ben Menor, Jr. Preface During our interactions with Filipino American communities during the past 30 years, we often…

  • Filipino Consciousness at Work

    The Stimulant: August 28, 2003 marked the first day I started working at Northside Community Center in San Jose, California, with the staff, headed by Ben Menor, President & CEO of the Filipino American Community Development Council, Inc., giving me a warm welcome during their weekly meeting that morning. My entry was perfectly timed to…