Tag Archives: GMA Network Inc. ~ GMA Pinoy TV & GMA Life TV

Oct. 10, 2010: GMA Pinoy TV’s Celebrity Chef, Ron Bilaro, of “Life…Pinoy Style” Runs Race To End Poverty

CELEBRITY CHEF RUNS RACE TO END POVERTY

Chicago, IL—Chicago-based, celebrity chef Ron Bilaro runs his first ever marathon on Sunday, October 10, 2010 for the benefit of Gawad Kalinga (meaning “to give care”), a global anti-poverty movement that was founded in the Philippines.

Bilaro, the host of the popular Fil-Am TV show, “Life…Pinoy Style,” which airs on Comcast and GMA Pinoy TV, is a long-time supporter of Gawad Kalinga. He has been preparing for the 26-mile Bank of America Chicago Marathon since March.

Running the marathon is not the first of Bilaro’s efforts to raise funds for the poor in his native country. In recent years, he has exhibited his culinary talent by preparing sumptuous dishes for private dinners benefiting the movement.

Born and raised in the Philippines, Bilaro has found success in the United States. He is one of the top graduates of the Le Cordon Bleu Program of The Cooking and Hospitality Institute of Chicago (now called the Le Cordon Bleu College of Culinary Arts).

After schooling, he worked his way up in restaurants first as a line cook and then as pastry chef. He became sous chef to Art Smith, who was then Oprah Winfrey’s executive chef. This opened doors for him as a much sought-after event planner and personal chef to prominent corporate personalities in the windy city and the west coast.

For a couple of years, Bilaro was also a food columnist for the Chicago Tribune, and published his first recipe book in 2009, and is now working on his second.

While the Fil-Am chef prepares expensive meals for his affluent clientele, he remembers the less fortunate back in his homeland, where 45% of the population lives on less than two dollars a day.

“Not many people know about the Philippines or the Filipinos or the poverty that is plaguing the country. I want to be able to help get the message out and somehow make a difference,” Bilaro says.

Gawad Kalinga builds homes and sets up livelihood, nutrition, health, and other programs for the poor, not only in the Philippines but in other countries as well, including Papua New Guinea, Indonesia, and Cambodia.

To make a pledge in support of Chef Bilaro’s run, please go to: www.active.com/donate/GKHeroesRun2010/chefronforgk.

Life...Pinoy Style host Ron Bilaro Nov 09
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GMA Network, Inc. at NAMIC 2010 Honored with Two EMMA Awards for GMA Life TV UpSell Marketing Tactics

Congratulations to GMA Network, Inc.!

The National Association for Multi-Ethnicity in Communications (NAMIC) honored the winners of its Excellence in Multi-Cultural Marketing Awards (EMMA) during the 24th Annual NAMIC Conference, which took place on September 14-15, 2010 at the Hilton New York in Manhattan as part of Diversity Week. The awards competition showcased marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets.

Among the winners honored that night was GMA Network, Inc. (a.k.a. Global Media Arts Network, Incorporated). with two awards:

1. Direct Mail, Second Place – for its COMCAST GMA LIFE TV Upsell Marketing Tactic, GMA Network, Inc.

2. Print, Second Place – COMCAST GMA LIFE TV Upsell Marketing Tactic, GMA Network, Inc.

For Filipinos worldwide who know GMA Network, Inc. through GMA International (GMA Pinoy TV and GMA Life TV), GMA Network Inc.’s Corporate Purpose states: “We are the most respected, undisputed leader in the Philippine broadcast industry and the recognized media innovator and pacesetter in Asia.”

GMA Network, Inc. at NAMIC 2010 Honored with Two EMMA Awards

NAMIC 2010 - 2nd Place GMA Network Inc., Marketing Tactics Direct Mail, Comcast GMA Life TV Upsell Marketing Tactic DSC_1406 DSC_1411

The awards were received by Grace Labaguis, GMA Network, Inc./GMA International Marketing Consultant, East Coast USA. GMA Network, Inc.’s presence in North America is through GMA International, in cable and satellite, as GMA Pinoy TV and GMA Life TV.

NAMIC 2010 - 2nd Place GMA Network, Marketing Tactics Print, Comcast GMA Life TV Upsell Marketing Tactic DSC_1406

Complete details about this year’s awardees can be found here: NAMIC Announces Winners of the 2010 Excellence in Multi-Cultural Marketing Awards

The EMMA competition recognizes the cable industry’s commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaign. Entries submitted within each category were judged within two divisions: Cable Companies/Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.

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VIDEOS, courtesy of Luis Pedron

GMA Network wins 2 EMMA Awards at NAMIC, Hilton NYC Sept 14, 2010 from Luis Pedron on Vimeo.

Grace Labaguis received the 2 EMMA Awards for GMA Network at NAMIC, at Hilton NYC, Sept 14, 2010 from Luis Pedron on Vimeo.

Grace Labaguis of GMA posing with Time Warner Cable awardees at the EMMA at NAMIC, Hilton, NYC Sept 14, 2010 from Luis Pedron on Vimeo.

EMMA 1st Place Winners at the NAMIC, Hilton Hotel NYC Sept 14, 2010 from Luis Pedron on Vimeo.

INFORMATION ABOUT GMA NETWORK, INC.

GMA Network Posts 24 Percent Hike in H1 Net Income to P1.689 Billion – August 2010

July 25, 2010: Journey’s Arnel Pineda & GMA Pinoy TV’s Rachelle Ann Go Rock in Atlantic City

I promised uber-busy and dynamic Filipina marketing consultant, Grace Hufano-Labaguis, in the New York/New Jersey area that I would spread the word about the July 25 concert featuring Journey’s Arnel Pineda, GMA Pinoy TV’s Rachelle Ann Go, and Ammo Band in Atlantic City. This musical journey on Sunday, July 25, 2010 at Atlantic City’s Boardwalk Hall Adrian Phillips Ballroom at 2:00 pm is a chance to see “Arnel Pineda Loves To Rock” before Arnel goes on another world tour with JOURNEY.

I had never researched much about Arnel Pineda because I relied on the editorial skills of my Filipinas Magazine colleagues. In the meantime, I was fascinated by Rachelle Ann Go’s singing technique, wherein she modifies her aerial performance “brand” with subliminal influences from the likes of musical luminaries, Pink and Alicia Keys.

Here is what Grace sent me. Enjoy!

July 25, 2010 - Arnel Pineda and Rachelle Ann Go in Atlantic City

July 25, 2010 in New Jersey – Arnel Pineda & Rachelle Ann Go Will Rock Your World

Here is a video of Arnel Pineda during the Grand Coronation of the 2010 Binibining Pilipinas contest.

Rachelle Ann Go singing Empire State of Mind

Rachelle Ann Go in GMA Pinoy TV’s Party Pilipinas (April 18, 2010)