Tag Archives: 2010 Excellence in Multi-Cultural Marketing Awards

GMA Network, Inc. at NAMIC 2010 Honored with Two EMMA Awards for GMA Life TV UpSell Marketing Tactics

Congratulations to GMA Network, Inc.!

The National Association for Multi-Ethnicity in Communications (NAMIC) honored the winners of its Excellence in Multi-Cultural Marketing Awards (EMMA) during the 24th Annual NAMIC Conference, which took place on September 14-15, 2010 at the Hilton New York in Manhattan as part of Diversity Week. The awards competition showcased marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets.

Among the winners honored that night was GMA Network, Inc. (a.k.a. Global Media Arts Network, Incorporated). with two awards:

1. Direct Mail, Second Place – for its COMCAST GMA LIFE TV Upsell Marketing Tactic, GMA Network, Inc.

2. Print, Second Place – COMCAST GMA LIFE TV Upsell Marketing Tactic, GMA Network, Inc.

For Filipinos worldwide who know GMA Network, Inc. through GMA International (GMA Pinoy TV and GMA Life TV), GMA Network Inc.’s Corporate Purpose states: “We are the most respected, undisputed leader in the Philippine broadcast industry and the recognized media innovator and pacesetter in Asia.”

GMA Network, Inc. at NAMIC 2010 Honored with Two EMMA Awards

NAMIC 2010 - 2nd Place GMA Network Inc., Marketing Tactics Direct Mail, Comcast GMA Life TV Upsell Marketing Tactic DSC_1406 DSC_1411

The awards were received by Grace Labaguis, GMA Network, Inc./GMA International Marketing Consultant, East Coast USA. GMA Network, Inc.’s presence in North America is through GMA International, in cable and satellite, as GMA Pinoy TV and GMA Life TV.

NAMIC 2010 - 2nd Place GMA Network, Marketing Tactics Print, Comcast GMA Life TV Upsell Marketing Tactic DSC_1406

Complete details about this year’s awardees can be found here: NAMIC Announces Winners of the 2010 Excellence in Multi-Cultural Marketing Awards

The EMMA competition recognizes the cable industry’s commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaign. Entries submitted within each category were judged within two divisions: Cable Companies/Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.

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VIDEOS, courtesy of Luis Pedron

GMA Network wins 2 EMMA Awards at NAMIC, Hilton NYC Sept 14, 2010 from Luis Pedron on Vimeo.

Grace Labaguis received the 2 EMMA Awards for GMA Network at NAMIC, at Hilton NYC, Sept 14, 2010 from Luis Pedron on Vimeo.

Grace Labaguis of GMA posing with Time Warner Cable awardees at the EMMA at NAMIC, Hilton, NYC Sept 14, 2010 from Luis Pedron on Vimeo.

EMMA 1st Place Winners at the NAMIC, Hilton Hotel NYC Sept 14, 2010 from Luis Pedron on Vimeo.

INFORMATION ABOUT GMA NETWORK, INC.

GMA Network Posts 24 Percent Hike in H1 Net Income to P1.689 Billion – August 2010